Retire the articles that bring readers you cannot help.
A library that ranks for legal subjects and places far from the firm's work brings readers it cannot help. Retire those articles, keep the useful ones and build pages around the family law work the firm wants, each leading to its services. Some retired articles have earned links, and redirects save only part of their value. Retiring articles that still rank is the hardest thing an attorney SEO company asks of a firm, because the traffic falls before it comes back.
Leave the forms to the court, and win the searches where someone is choosing a lawyer.
The New York courts publish the uncontested divorce forms and instructions themselves, and tell readers the packet is for a divorce that stays uncontested. A firm's page will not outrank the court for its own forms. It wins the searches the forms do not answer, where the spouses disagree about custody, support, or a house or a business to divide.
A divorce page for each office, and a page for each question that decides the hire.
Family lawyer SEO, divorce lawyer SEO above all, is won by a divorce page tied to each office's city, and a page for each question someone weighs before hiring. Pages that differ only by a phrase split the rankings between them. Law firm local SEO ties each office's page to its Business Profile.