Personal injury lawyer SEO is won city by city, in the map as much as in the results.
Attorney SEO company that brings law firms more of the cases they want
We work for law firms on a monthly retainer, from $2,500 a month.
If your firm is ready for that, apply with your site, the cases you want more of and your budget. If it is not, please don't apply.
Attorney and law firm SEO services, practice by practice
Family law SEO shares its searches with the court's self-help pages and wins the ones where someone is deciding whether they need a lawyer.
Immigration attorney SEO is decided in the language your clients search in, and by whether your pages answer the fear they keep to themselves: whether contacting a lawyer could itself put them at risk.
Criminal lawyer SEO turns on whether the phone is answered when the page says it will be, because people searching for a criminal lawyer call the first firm that answers.
Whatever the practice, law firm local SEO gives each office its own Business Profile, page and phone line, law firm schema markup states the same facts in code, and attorney link building comes once the pages answer the search, from sources with a reason to cite the firm.
Florida law firm SEO is written under the Bar's advertising rules.
The Florida Bar treats a firm's website as advertising, the same as a billboard or a TV spot, and exempts it only from filing: nothing on the site goes to the Bar before it is live, and every page still has to meet the rules of Subchapter 4-7. That is why a lawyer SEO company in Florida writes differently from one anywhere else, and why a Florida law firm hiring an SEO consultant should ask how each rule reaches its titles, pages and profiles.
As it is often written
yourfirm.com › miami-car-accident-lawyer
Best4-7.13 Car Accident Lawyer in Miami4-7.12 | Your Firm
Miami's top-rated injury experts4-7.14. We'll get you the compensation you deserve4-7.13. No fee unless we win4-7.14.
As we write it for a Florida firm
yourfirm.com › miami-car-accident-lawyer
Miami Car Accident Lawyer | Your Firm
Our Miami office takes car accident cases across Miami-Dade and pursues compensation for your injuries. No fee if no recovery, but the client is responsible for costs.
| Rule | What the Bar's rule says | What it changes on the site |
|---|---|---|
| 4-7.11 and 4-7.20 | A firm's website is advertising, treated like any other, and it is exempt only from filing. A paid search ad is filed with the Bar at least 20 days before it first runs, unless it carries only the basic facts the rules presume valid. | Nothing on the site waits for the Bar, so pages change as often as the rankings need, and every page still meets the rules below. |
| 4-7.12 | Every page names a lawyer or the firm responsible for it and the city, town or county of at least one bona fide office, and the required words appear in every language the page uses. | A city page for a town without an office never implies one; it can say the firm is available by appointment there, when that is true. Each Business Profile sits at a real office, and a Spanish page repeats the required words in Spanish. |
| 4-7.13 | No prediction or guaranty of results; past results only when they can be objectively verified, with the client's informed consent; no “best” or “one of the best” that cannot be verified. | Titles lose “best”, a results page lists the verifiable results clients agreed to publish, and “we will get you compensated” becomes what the firm will pursue. |
| 4-7.13(b)(9) | A testimonial is the person's own experience, representative of what the firm's clients generally experience, never written by the lawyer or given for anything of value, and it carries the disclaimer that a prospective client may not obtain the same or similar results. | Reviews brought onto the site carry that disclaimer beside them, and the review request that goes to every client offers nothing in return. |
| 4-7.14 | “Expert” or “specialist” only where the firm can verify it for at least one lawyer, with a disclaimer when not every lawyer qualifies; “board certified” only with the area and the certifying body; a fee line such as “no fee unless we win” only with what the client pays in costs. | Meta descriptions and practice pages make the claim the firm can verify and carry its disclaimer, and a fee line says who pays the costs. |
| 4-7.18 | No unsolicited letter, email, text or targeted social media post seeking the case of someone in an accident, or of their relative, until 30 days after it. | In those 30 days, the injured person who searches for a lawyer finds whichever firms rank. |
| 4-7.21 | A firm advertises under the name on its letterhead, office sign and fee contracts. | The Business Profile carries that name, the name Google's guidelines ask for too, with the practice areas in its categories and services, where Google reads them. |
A lawyer in Jacksonville, Florida looking at SEO companies should hear these rules on the first call, and a law firm in Jacksonville, FL hiring an SEO company should ask for them before anything else. Ask any Florida attorney SEO company or agency how each one reaches its titles, pages and profiles; the answer shows whether it has written for a Florida firm before.
SEO services for law firms in Florida are the same work as anywhere else, written to these rules. On a Florida firm's site we write titles, descriptions and pages whose claims the firm can support, and every claim about results, reviews or expertise goes to you before it goes live. The rules in full, each with what it changes in a law firm SEO company's work in Florida, are on our page on the Florida Bar advertising rules.
What changes on your site in the first month
Every page on your site gets a verdict: kept, rewritten, merged or deleted, by whether it brings people looking for a lawyer for the cases you take. A library of articles on every legal subject tells Google your firm is about none of them, and an attorney SEO company paid for a monthly quota of articles only adds to it.
In the same month, each case type you want more of gets a page that answers what clients ask before they call, each office's Business Profile is completed, and every client is asked for a review as the matter closes. Links follow from the second or third month, once the pages they point at answer the search.
Deleted pages take their visits with them, and Google takes months to try a new page for its searches, so traffic can dip or stall before it grows. Until the cases come, the progress shows in your own Search Console, as pages indexed and the searches they start to appear for, and in each office's profile, as calls.
Judged by the cases you sign, counted where you can see them
What decides whether a lawyer SEO company is worth its fee is a count only your intake can keep: which signed cases came from organic search, and of which type. Whether you are comparing the best law firm SEO companies and agencies or an independent attorney SEO expert, ask each for that count from a firm they have worked with.
Of 14 “best law firm SEO companies” lists we checked on Google's first two pages, 10 put their own publisher first. Among 14 law firm SEO companies ranking there, 7 say they report signed cases and 5 that the firm owns its site; both belong in the contract you sign.
Your intake sheet
| Case | How they found you | Signed |
|---|---|---|
| Rear-end collision | Google Maps, Riverside office | Yes |
| Uncontested divorce | Google search, divorce page | Yes |
| Slip and fall | Referral | No |
How the work is agreed
The work costs $2,500 to $7,500 a month, set on a call once we have read your site and its searches: one office with one practice area sits at the bottom, and personal injury, a large city or several offices move it up. If your firm has its own marketer or web developer, it may need a law firm SEO consultant more than a legal SEO agency: someone to decide what the site needs and check what they change.
Serpfirm Attorney SEO
- Term
- Month to month. There is no set contract and no setup fee, and you can stop at the end of any month.
- The searches
- Picked with you before the work starts: the cases you want, in the places you take them from.
- The numbers
- Fixed in the first two weeks, with the dates they will be checked.
- Each month
- What changed on the site and the profiles, and what it moved toward signed cases.
- What stays yours
- The domain, the site, the Business Profiles and the ad accounts. We work in them with the access you give us.
- Legal answers
- A lawyer at your firm signs off each one before it goes live.
- Your competitors
- We do not take a firm that competes directly with you: the same practice area, for the same clients, in the same market.
★★★★★
“Approached the project strategically, not just as a checklist of SEO tasks, but as a full plan to improve site structure, user engagement, technical SEO, and long-term organic growth.”
Reviews a lawyer SEO company puts on its own site are the ones it chose. This one is on Upwork, beside every other client's rating.
What a partner asks before hiring an attorney SEO company
What does attorney SEO cost?
$2,500 to $7,500 a month. One office with one practice area outside the largest cities sits at the bottom; personal injury, a large city, several offices or a site full of old articles to clear move it up. There is no setup fee: the work runs month to month, the site, the profiles and the accounts stay in your firm's name, and we take one firm per practice area in a market. We set the exact figure with you on a call, once we have read your site and the searches your clients make.
Do you guarantee rankings or signed cases?
No. Nobody controls Google's results, and a lawyer would not promise a client a verdict either. What we fix in the first two weeks is which numbers the work is judged on and the dates they are checked, and each month you see what changed and what it moved.
Will you also work for a firm down the street?
No. We do not take a firm that competes directly with a client: the same practice area, for the same clients, in the same market. The work is to put your firm first for its searches, and we cannot put two firms first for the same ones. One great result is worth more to us than two good ones.
When do new cases start to come?
The first changes go live in the first month. Google takes months to try a new page for its searches, so traffic can dip or stall before it grows, and the climb often starts in the third or fourth month.
Who writes the pages, and does a lawyer see them?
We write them from what your intake hears and your lawyers know, and a lawyer at your firm signs off each legal answer before it goes live. On a Florida firm's site, every claim about results, reviews or expertise goes to you first.
What do we keep if we stop?
Everything: the domain, the site and every page we wrote, the Business Profiles and their reviews, and the ad accounts. They are in your firm's name from the first day.
We are not in Florida. Does this work for us?
Yes. The work is the same in every state: a page for each case type you want, a profile at each real office, reviews and links. Florida's rules are set out here in full; for a firm elsewhere, we write to its own state bar's rules the same way.
How do we start?
Apply with the form: your website, the cases you want more of and your monthly budget. The work starts at $2,500 a month, so a firm that is not ready for that should not apply.
Apply if your firm is ready for a retainer.
ApplyWe work for law firms on a monthly retainer, from $2,500 a month. If your firm is ready for that, apply with your site, the cases you want more of and your budget. If it is not, please don't apply.
Or email info@attorneyseo.company.