Attorney SEO // Case studies
Attorney SEO case studies.
Published cases
The firm attributed roughly 12 to 15 signed clients a month to organic search after a declining AI-heavy site recovered.
An AI-heavy content estate was reduced to a smaller system: useful URLs were preserved, surviving pages were upgraded, and informational-to-commercial paths were rebuilt. Estimated traffic first dipped, then recovered beyond the site's earlier peak and stabilized while estimated commercial traffic and firm-attributed signed clients increased.
One regional website. More of the personal-injury matters the firm wanted.
The firm reported attracting work it had struggled to acquire through paid advertising. Consolidated location websites, stronger Business Profiles, and sustained link acquisition supported a regional site whose estimated traffic settled around 1,500 monthly visits.
From 10% relevant traffic to 70 to 80% focused on family law.
Traffic returned to broadly its previous range with a much larger share coming from the family-law searches the firm wanted, including relevant informational topics. The rebuild involved retiring established articles, redirecting selected URLs, and continuing link acquisition through a prolonged initial decline.