Start with a question intake hears: “What does it cost to file?”
Say a California family law practice hears it every week. The California Courts self-help site gives a range for divorce filing fees, explains that a person can ask for a fee waiver, and sends readers to their county court or the statewide fee schedule for the exact amount. California Rule of Court 5.40 says the fees are set by statute and can change.
So the firm's answer gives the court's range, says where the exact fee lives, mentions the waiver, links to the court page for the current numbers and stops before anything that needs the reader's own facts. The firm approves the legal explanation and the description of its own service.
Put the answer where the reader is deciding.
A fee question from someone weighing whether to hire the firm belongs on the divorce service page. It earns its own article only when it is a separate decision with enough to say and a natural next step to the firm. When the reader only needs the current fee, the court's page is the answer and the firm links to it. When the firm does not take the matter, it does not publish.
Review each page when its source changes.
A yearly review misses the change that happened in month two. Each page records the court page, fee schedule or rule it relies on, and a change there sends the page back to the firm. Some fixes are a number or a link; some are a rewrite, a merge into the service page or a removal. In the first month of attorney SEO work, every page already on the site gets the same review: kept, rewritten, merged or deleted.
Keep the articles that bring clients, and retire the rest.
A library of articles on every legal subject draws readers the firm cannot help, and tells Google the firm is about none of them. Rebuilt around the work the firm wants, its traffic can fall for months before it comes back, with far more of it relevant and more of it becoming clients. Family law SEO shows what to retire and what to build.